Wing Man

Going Digital Brings Rewards

HP announced the winners of the second HP Indigo Digital Label & Packaging Competition at an awards gala held during the Labelexpo Americas trade show. The competition recognizes HP customers from around the world for their commitment to excellence and innovation in digital printing. Gold Coast Graphics received a special recognition award in the area of market exploitation of VDP (Variable Data Printing) technology for it’s work on Wing Man Beer labels which featured variable data in the form of humorous pick-up lines and helpful “Wing Man” tips found on the reverse side of the labels. The digital press gives us the kind of flexibility we need to make labels like Wing Man possible.

 

“[label produces] a fun experience for this product at the second moment of truth.”

Mike Ferrari
HP Indigo Judge
Proctor & Gamble

wingman.pngGold Coast wins HP Indigo special recognition award for best exploitation of VDP technology.

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